May 2025 – Present
Freelance
Freelance Consultant
📍 Remote, Delhi
Currently designing end-to-end experiences in travel tech as an independent consultant. Previous engagements include B2B SaaS projects like Aana AI and Legal Ladder.
May 2022 – Feb 2025
OneAssist Consumer Solutions
UX Manager
📍 Gurugram, India
- Mentored and grew a team of 5 UX designers through regular feedback, growth plans, and hands-on support, fostering a culture of ownership and design excellence
- Improved team efficiency by 40% through AI-driven workflows (ChatGPT, Maze, Figma plugins, Guidde), review checklists, and streamlined documentation
- Led UX hiring end-to-end, defining roles, screening candidates, conducting interviews, and introducing onboarding tools to accelerate knowledge sharing
- Redesigned mobile protection onboarding, reducing rejections by 60% through clearer flows and trust-focused UX
- Simplified mobile trade-in and claim journeys, improving diagnostics, reducing drop-offs, and accelerating claim resolution
- Built internal SaaS products and Design System to enable faster ops resolution, reduce support reliance, and maintain design consistency
May 2021 – May 2022
OneAssist Consumer Solutions
Sr UX Lead
📍 Gurugram, India
Led user research across app, website, CMS, and dashboards using qualitative and quantitative methods to inform design strategy. Collaborated with product and data teams to drive UX improvements through GA, WebEngage, and Qlik insights. Created wireframes, prototypes, and scalable solutions aligned with business goals and user needs.
- Redesigned app IA based on user testing, improving satisfaction and conversions
- Designed onboarding, plan selection, and chatbot flows to boost activation
- Built a unified design system to streamline development and maintain consistency
- Implemented structured UX processes to elevate design quality and team efficiency
April 2019 – May 2021
OneAssist Consumer Solutions
UX Lead
📍 Gurugram, India
April 2018 – April 2019
OneAssist Consumer Solutions
Sr UX Designer
📍 Gurugram, India
April 2015 – March 2018
MobiKwik
Senior UI/UX Designer
📍 Gurugram, India
- Worked with the senior designers and revamped app and web
- Maintained and updated existing websites, ensuring they met modern web standards
- Participated in client meetings to gather requirements and present design proposals
- Developed basic HTML and CSS coding skills to support design projects
Aug 2014 – Aug 2015
Artattackk (Formerly Addictive Media)
UI/UX Designer
📍 Saket, Delhi
Creative roles like website designs, Responsive Designs, Mobile apps, Advertising, Logo Designs and other graphic design.